Arrest Reports & Criminal Records Lists For DUI Or Criminal Cases Are Not What Is Important To Direct Mail Success
Many lawyers initially contacting me do so to learn whether I provide arrest reports for dui or criminal cases within their given jurisdiction. I do not. That is not my value as a brief search online will uncover many such services with which to get you arrest lists of potential dui or criminal clients within your geographic area of practice.
Further, many lawyers prefer to contact their local law enforcement agency directly to acquire criminal records lists via email, fax or personal retrieval. The policies of a given law enforcement agency within your state will dictate the most convenient process by which direct mail lawyers can best utilize local criminal record arrest lists to their advantage.
My value is the ability to provide you with the necessary tools and guidance in regard to what lawyers need to know now to effectively profit from a successful direct mail campaign.
Those lawyers with the good fortune to have profited from an effectively planned direct mail campaign are those that have prioritized what is important to their future direct mail success and what is not.
A pre occupation with where to acquire direct mail lists for criminal cases in my experience does not bode well for the aspiring direct mail marketing attorney. Of course understanding the where and how of acquiring direct mail arrest records within your community will be an essential initial step to planning your marketing efforts. However, far too many attorneys fail to understand that arrest report lists for criminal clients mean little without an effective appeal with which to land the clients all lawyers in your community will be targeting.
The success of lawyers using arrest records to market directly to the consumer is no longer a secret to a sizable number of attorneys within most all nationwide jurisdictions. As a result, it is foolhardy to believe that merely sending yet another direct mail appeal to a name on an arrest record list provided to the lawyer will equate to realistic direct marketing success.
Not unlike unsuccessful lawyers who somehow believe that hanging a wood shingle outside their office will magically make their practice rain with clients, failing lawyers give up on direct mail the moment their inept attempts at selling themselves to those arrested become predictably unsuccessful.
In a world where even those lawyers who have devoted a sufficient allotment of time and financial resources have failed to uncover the secret to producing the most effective direct mail lawyer presentation, acquiring a criminal records list for direct mail will soon become the least of your concerns.
Within the context of direct mail marketing, please realize that your efforts will be measured against those lawyers who have engaged professional marketing assistance to the cause of creating a direct mail piece that will stand out from all of the other lawyer appeals clamoring for the potential client’s attention.
Although most all of these presentations will be equally unsuccessful, whether produced with the help of an advertising agency or an overly confident attorney who thinks he or she can become the master of their own direct mail marketing campaign, the competition for direct marketing success is fierce.
Although direct mail is in my view far more cost effective than internet marketing or any other form of lawyer advertising existing today, it will become an equally unsuccessful avenue for your firm’s financial success without getting your hands on a proven direct mail piece now that will potentially elevate your efforts today in the most cost effective and profitable manner possible.
Despite my advice, to those lawyers reading this who think that they have the wherewithal to create a direct mail piece to rival those of the most successful direct mail lawyers nationwide, I say good luck. I used to be one of them.
If the prospect of spending years of trial and error and thousands of dollars of investment to create a direct mail piece that MAY work in the future excites you, more power to you.
However, please do not let it be said that you did not have fair warning. Merely learning how to acquire direct mail arrest reports in your community will soon become the least of your concerns without the battle tested advantage of a proven direct mail presentation to guide your law firm toward future financial success.