A Marketing Mail Campaign Not Right For Your Law Practice? Nothing To Lose But Clients.
Attorneys contacting me for help with their marketing campaigns either “get it” or they don’t. There is nothing wrong with either category. However, if not willing to make a realistic investment in marketing your law practice, your chances for financial success is minimal at best.
My direct mail piece tailored to acquiring dui clients is a one time investment. There are no recurring monthly fees, nor does a law practice need to worry that use of the materials is of limited duration.
I do not offer my materials to advertising agencies or marketing firms. I will only provide the piece to independent law practices for their own personal and exclusive use. After an initial payment amounting to what I typically receive for one case retainer, private practice attorneys can gain access to my own attorney direct mail campaign material; a 25 year lawyer whose success can be independently verified.
Today’s legal environment is more competitive than ever. If a lawyer is uncomfortable with the prospect of a direct mail campaign to develop their client base, the independent practice of law may not be for you.
I find it most rewarding to be able to help lawyers succeed through the power of direct mail as I have. Prior to reaching out for my help please make an honest assessment as to whether paying a one time initial investment for my direct mail material is right for you.
There was a time when I worked tirelessly to locate a financially successful lawyer willing to help me unlock the secret to advertising my law practice. I was unsuccessful in finding one.
I am not here to sell you. Most of my clients already know that they need to invest in the most cost effective marketing strategy possible prior to contacting me. As a result, I take pride in assisting those lawyers who welcome the opportunity to acquire the direct mail campaign material I have worked hard to create.
Direct Advertising. Perhaps The Best “Bang For The Buck” Legal Investment A Lawyer Can Make.
I am not suggesting to you, I am telling you; the future financial success of your independent law practice requires smart and efficient investment in the most prudent marketing strategies possible. Being unwilling to invest even the most basic financial resources toward acquiring the direct mail piece of a dominant statewide dui lawyer says more about you and your true willingness to succeed in your practice, than your capability as a lawyer.
You are here because you already know that your marketing dollars have been ineffectively allocated to the same tired strategies utilized by all of your competitors. More importantly, you have wasted valuable time in potentially allowing a legal competitor to break free from the pack by learning how to make a direct mail campaign succeed while you continue to sit on your hands month after month.
There is no guaranteed success in any endeavor in this world. However, I have to believe that being in position to acquire the personal direct mail campaign piece of the leading dui lawyer marketer in a state is certainly an intelligent way to chart your successful client acquisition efforts both now and in the future.
You have been skillful enough to navigate your way to the information available within this website as to how lawyers get clients in today’s competitive legal environment. Don’t squander the opportunity for future financial success by failing to understand the potential power of an effective direct mail campaign.
I urge you to think intelligently and differently than your legal competitors. Stake your claim to dui clients you are not gaining access to by employing a far more cost effective strategy than what you are employing now.
You are now in position to creatively target the majority of clients within your community in a manner your competitors can only envy. I know, because I was a lawyer who used to be one of the envious ones.
Avoid The Cult Of National Legal Marketing “Credibility.”
When it comes to attorney marketing, the simple fact is that as an attorney you either have the ability to know how to market your practice or you don’t. Few attorneys in my experience have such an ability and that’s perfectly ok. What’s not ok is to allow that lack of business sense to allow your law practice to be manipulated.
Taking full advantage of countless attorneys inexperienced as to business marketing, national “respectable” legal companies have turned the practice of selling lawyers into an art form. Like some sort of mystical power, these established legal companies consistently drive countless independent legal practices to financial ruin, yet the monthly and yearly lawyer marketing payments to these sales companies continue for no appreciable reason.
Take time to consider the only marketing pitch available to these ineffective “name” marketing outfits, “your failing competitors are on our pages so you better be.”
Like lambs to the well deserved slaughter, such companies depend upon the droves of attorneys seemingly incapable of exercising needed logic.
So few of these lawyers think to question how mindlessly paying the same monthly fees each month to these same companies to appear on the same monthly pages as your competitors distinguishes your law practice.
Yet, time and time and time again such lawyers become brainwashed into the self destruction of their legal practices at the hands of these costly and ineffective marketing schemes that fail to deliver the dui clients you’ll need to dominate your given community as I do.
More maddeningly to me is when these same hoodwinked lawyers contact me to help rescue their marketing efforts yet balk at the one time fee to finally help distinguish themselves from their competitors once and for all.
Somehow, the fact that a “national brand name legal company” that they know, either wants to, or has fleeced them from their marketing dollars for years is somehow acceptable, yet the advice of an individual lawyer who can demonstrate that he outranks such name companies on the internet and outclasses their lawyer advertisers for dui cases with direct mail is more routinely scrutinized.
The bottom line is this; whatever motivation has lead you to find me, I am here and available to help you once you have come to your own determination that acquiring my direct mail campaign material is right for your law practice.