Once attorneys consult with me they will learn some valuable lessons in regard to the prioritization of expenses within a successful legal practice. By allocating proper expenditures toward the economic engine of generating income, a lawyer can soon learn that proper financial investment will become the kindling to the proverbial wealth generating fire.
I know that such cliches can often seem disingenuous to those unwilling to play the fool to those hucksters seeking to manipulate lawyers from all sides. However, failure to become motivated to understand the proper prioritization of expenses within a legal practice will doom an attorney for failure. No matter the method for you to become moved to learn sound marketing strategy and just as importantly, how to diminish expenditures not geared in some tangential way toward making you money, you must become motivated now. It is incumbent upon those lawyers seeking to grow their practices to focus first upon economics, and the practice of law later.
This reality sounds to the ears of a lawyer as counterintuitive. Should I not make my foremost priority doing good legal work on behalf of my clients? Should I not focus upon my passion for law and allow the success of my practice to take care of itself? The answer: an emphatic no and no.
Here is a line that young and/or attorneys inexperienced with financial success fail to grasp; without the economic viability of a legal practice there will be no law to practice later.
Understand that an attorney’s zeal to become the most well respected and learned advocate within his or her field is a most admirable pursuit. To be sure, far too many lawyers are either unwilling or unable to dedicate the proper devotion to their field of practice irrespective of economic viability.
However, once again; first things first. A self sufficient attorney in private practice who fails to establish proper marketing procedures to serve prospective clients who could be best served by such quality lawyers is a bad lawyer. Why? Because such a lawyer is not putting themselves in the position to educate consumers who need their capable assistance. As a result, sub par lawyers more focused and in tune with sound marketing principals of a law practice are empowered to serve members of the general public at your expense.
Is it not best to be that special lawyer who can have the best of both worlds? To be the kind of lawyer both able to market themselves in a dignified way while taking equal pride in properly and capably representing individuals in need of great legal care? Of course.
To best serve others you as a lawyer must first learn how to best serve yourself. I am available to help you do that.
Serving oneself first is not a dishonorable pursuit; it is a necessity. By understanding where to invest precious and often scarce financial resources when growing a law practice you as a lawyer can become emboldened to grow your reputation. Your newly discovered economic strength through prioritized marketing expenditures will no longer be a viewed as a paralyzing albatross, but a valued resource in your continued success.
Not all economic expenses of a law practice can be in some way marketing related. Malpractice insurance, rent, office expenses and the like are all necessary evils capable of leading you away from the path of sound economic footing for your practice. Instead of dreading such payments the successful lawyer cleverly manages ways to diminish them instead of exalting in the superficial self gratification that meaningless expenditures often represent.
Trying to impress prospective clients with a wonderfully impressive office environment may make you feel good, but will increase the prospect of you sitting alone in that wonderful environment you have created for yourself; an office devoid of clients who do not know that you or your beautiful practice even exist.
Once the general public has been educated that you are available to ably help them tend to their legal needs more ably than other lawyers, you can perhaps devote more expenditure toward marketing yourself and your office furnishings.
Common sense mistakes such as these just begin to scratch the surface as to fundamental good faith errors lawyers continue to make when attempting to seek independent legal success. While you may scoff at the suggestion that you can learn from such common sense understandings I can guarantee that there is much left for you to learn.
A need to grow your legal client base is what I suspect lead you to me and the information contained within these pages. Understanding the need for help is the first step toward future financial knowledge. You will no doubt already know over fifty percent of what an expert like me can teach you. However, don’t allow for that recognition to prohibit you from learning it all.